It was in the early 1980s when Americans were starting to crave a more flavorful, “better beer”. The only options available then were imports, like Heineken, or mass-produced market lager that offered a subpar drinking experience. Jim Koch, then on a promising path as a management consultant, recognized this as a great opportunity and asked his father to pick out a recipe from his archive. While his father thought Jim was crazy, he picked out his favorite recipe – one that Charles Koch, Jim’s great-great-grandfather brewed in St. Louis, Missouri in the 1870s. It was then, in 1985, that a mere idea was transformed into reality, and Samuel Adams Boston Lager (30 Germania St., Boston MA) was born. Jim picked out the name Samuel Adams, honoring a Boston firebrand and a great revolutionary thinker. More significantly, Samuel Adams also brewed and inherited a brewing tradition from his father! What began with only two employees – Jim Koch and his partner, Rhonda Kallman – grew exponentially throughout the years. By 1988, they were producing 36,000 barrels of beer. Today, the Brewery employs 900 people and produces 50 different, ever-changing, beers styles, available in all 50 States and in more than 20 countries! Its impressive history is one of the reasons this is a must visit when you are in Boston. The 1-hour tours are offered every 45 minutes on a first-come, first-serve basis. Don’t forget to bring your ID as only guests older than 21 years will be allowed to sample the award-winning beers on the tour.